Thursday, April 9, 2026 / by Ryan Huemmer
In today’s shifting real estate market, the number one reason a listing fails to sell is almost always pricing. Many agents are tempted to "buy a listing" by agreeing to an inflated price just to win the contract or agree to a suggested price. It's a common trap that ultimately costs time, credibility, and future referrals.
To succeed as a listing agent, you must move beyond simple analytics and master the "people part" of the business, specifically managing a seller's expectations and the market reality.
Understanding the Three Prices
Every listing involves three distinct price points that agents must navigate:
Aspirational Price: What the seller hopes to get, an arbitrary number.
Marketing Driven: The price that actually attracts buyers, often determined by sold and active properties.
Competitively Priced: Creates competition often leading to bidding wars that drive up the sale price.
Two Distinct Pricing Strategies
When presenting to a seller, offer ...
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Wednesday, April 1, 2026 / by Ryan Huemmer
BREAKING: Madison Announces Floating Tiny Home Community on Lake Monona
In a surprise announcement early this morning, the City of Madison unveiled plans for one of the most unique housing developments in the country: Floating Tiny Homes on Lake Monona, expected to launch Summer 2026.
City officials say the project, called Monona Micro Marina, is designed to address Madison’s growing housing shortage while embracing the city’s love for lakes, sustainability, and innovative living.
According to early details, the development will feature 48 floating tiny homes anchored just off the Lake Monona shoreline, with panoramic views of downtown Madison, the Capitol, and Monona Terrace.
Each floating home is expected to include:
320–480 sq ft modern tiny home design
Private rooftop deck with lake views
Personal kayak or paddleboard dock
Solar-powered electric systems
Composting toilets and rainwater collection
Pet-friendly community with floating dog park
Ele; ...
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Wednesday, April 1, 2026 / by Ryan Huemmer
Today’s rocket launch has us thinking bigger than ever…
What if owning real estate on the moon wasn’t science fiction but the next frontier?
At Huemmer Home Team, we’re all about possibilities:
New horizons
Bold investments
And being first where others haven’t even looked yet
One day, “location, location, location” might just mean Earth… or the moon
The future of real estate is closer than you think and we’re here to help you stay ahead of it.
Ready to think beyond the backyard?
The Huemmer Home Team
LPT Realty
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Wednesday, March 25, 2026 / by Ryan Huemmer
That starter home your parents told you to buy in 2016 for $180,000 is now worth closer to $425,000. Hopefully you listened. If you didn’t, you are not alone. Most buyers in 2016 felt that $180,000 was still a lot of money for a first home, even in a growing market like Madison, Wisconsin.
Back in 2016, interest rates hovered around 3.5 percent. A buyer putting 20 percent down on a $180,000 home would have had a monthly payment around $650. Fast forward to today and that same home valued around $425,000 with interest rates near 6 percent could cost roughly $2,800 per month depending on taxes and insurance. Same house. Same neighborhood. Same square footage. Nearly four times the monthly payment.
This is not just a national trend. Buyers in Madison, WI are experiencing the same affordability challenges as home prices continue to rise while interest rates remain higher than the historic lows we saw just a few years ago.
Madison, WI Housing Market Data S; ...
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Tuesday, March 24, 2026 / by Ryan Huemmer
Affordable housing in Madison continues to be a major focus as population growth outpaces the available housing supply. With home prices rising and affordability becoming more challenging for many residents, city leaders are exploring creative solutions to help first-time buyers and low-to-moderate income families achieve homeownership.
One of the newest affordable housing initiatives in Madison involves a partnership between the Madison Area Community Land Trust and the City of Madison to build twin homes, also known as duplex-style homes, in the Owl Creek Neighborhood. This project is designed to create long-term affordable housing opportunities while increasing the overall housing supply in the Madison area.
The Madison Area Community Land Trust operates under a unique model that helps keep homes more affordable. The nonprofit purchases land, develops or preserves housing, and then sells the homes to qualified low-income and first-time buyers. By separating the cost of land from t; ...
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