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Why Staging Your Home Means More Money for You

Monday, December 15, 2014   /   by Jen Koenig

Why Staging Your Home Means More Money for You

 Getting your home ready to sell is one of the biggest challenges for homeowners. When preparing to do all of the clean up and repairs, it can be daunting to think about staging as well. The great news is staging can be a very simple process that gets you faster and better offers.  


A recent survey conducted by the IAHSP found that staged homes sold 88% faster than unstaged homes. The 2014 Home Staging Statistics conducted on over 3,500 homes sold this year found that over half of homes that were professionally staged sold for 10% more on average than the comparable, unstaged homes in their neighborhood. The linked article below states that "The National Association of Exclusive Buyer Agents (NAEBA), which surveyed brokers and agents, found that 82% of home buyers are likely to be distracted from important issues when they go through a staged home. These buyers not only fall for the house, but potentially overpay."


Our Team Leader and Listing Specialist, Amber Huemmer, is an Accredited Staging Professional. Amber works with her clients to maximize the visual appeal of their home. She does a preliminary walkthrough of the home, takes pictures, and then makes a customized powerpoint presentation for you explaining her suggestions in detail. This can be as simple as decluttering and optimizing furniture layouts, or may include repair and remodeling suggestions. Either way, the end result is a house setup to help the Buyer see how beautiful a home it can be! You can see some examples of her work by clicking the Home Staging Consultation tab at the top of the homepage on this site. Amber's staging is one of the reasons that homes sold by The Huemmer Home Team sell more than twice as fast as the average area home!


This article from Nolo dos a great job summing up what a home stager does:

    • Examine your home from top to bottom, and explain -- ideally in a written report -- what should be done to get it ready. Together, you and the stager can review the recommendations and costs, and develop a plan of action.

    • Identify specific ways to highlight your home's best features and compensate for its shortcomings. For example, the stager might recommend removing curtains from a window that has a great view; or, in a small bedroom, replacing the double bed with a twin or even a baby's crib, in order to make the space look larger.

    • Recommend which items of your furniture and household possessions should stay in the house and which should be removed before an open house or showing. Be prepared to have to either move or place into storage the majority of your possessions, so as to de-clutter and depersonalize your house. This will, of course, be much easier if you've already moved into your next abode.

    • Help you arrange for recommended repairs or other major work on your home -- by lining up contractors, carpenters, painters, and landscapers, and overseeing their work. (You'll normally pay their bills separately, however.)

    • Bring in furniture, art work, curtains, carpets, pillows, and even artful-yet-homey objects like a bowl of oranges (either real or high-quality fakes!), potted orchids, and a welcoming doormat. Many stagers keep warehouses of this stuff, all carefully matched and chosen to make your house feel like a place where people can live their dream life.

    • Add finishing touches before an open house or major showing. For example, the stager might add fresh flowers, or put a pie in the oven on low heat in order to waft delicious aromas through the house.