Tuesday, August 18, 2026 / by Ryan Huemmer
East Madison Home Sales: July 2026 vs. July 2025 Market Report
East Madison Home Sales: July 2026 vs. July 2025 Market Report
Single-family homes | Madison East Side (Areas E10–E13) | The Huemmer Home Team
The East Madison single-family market strengthened again this summer. Comparing every closed sale from July 2025 against July 2026, prices rose, dollar volume expanded, and homes sold faster. Below is the full breakdown by the indicators that actually move a pricing or offer decision.
Quick answer: Is the East Madison market up or down?
Up. In July 2026, the median sold price for a single-family home on Madison's east side reached $405,000, a 9.2% increase over July 2025's median of $371,000. Total sales volume grew 14.4% and the average home sold in roughly one week. Buyer demand stayed strong enough that sellers, on average, still collected their full asking price.
Key market indicators at a glance
| Indicator | July 2025 | July 2026 | Change |
|---|---|---|---|
| Closed sales | 21 | 22 | +4.8% |
| Median sold price | $371,000 | $405,000 | +9.2% |
| Average sold price | $381,986 | $417,216 | +9.2% |
| Total sales volume | $8.02M | $9.18M | +14.4% |
| Average days on market | 11.7 | 8.3 | −3.3 days |
| Median days on market | 6 | 6 | No change |
| Sold-to-list price ratio | 100.2% | 100.2% | Flat |
| Homes sold at or above list | 57% | 73% | +16 pts |
| Median price per sq ft | $247.69 | $240.34 | −3.0% |
| Median finished sq ft | 1,440 | 1,675 | +16.3% |
Prices: median up 9.2%
Both the median and average sold price rose 9.2% year over year. The median moved from $371,000 to $405,000, and the average climbed from $381,986 to $417,216. That is a meaningful gain in a submarket built largely of mid-century homes, and it held across the price spectrum rather than being driven by a single outlier.
The 2026 sales also stretched wider at both ends, from a $275,000 two-bedroom to a $658,800 newly built home on East Lakeview Avenue. That broader range signals a market serving more buyer segments than a year ago, from entry-level to new construction.
Sales volume: 14.4% more dollars changing hands
Total volume rose from $8.02M to $9.18M on 22 closings versus 21. More transactions at higher prices is the clearest sign of a healthy, liquid market. Inventory is turning over, and capital is flowing into the east side.
Speed of sale: faster on average
Median days on market held steady at 6 in both years, but the average dropped from 11.7 days to 8.3, a 3.3-day improvement. The tighter average means fewer homes lingered. When properties sold, they sold quickly, and the slower-moving listings that dragged the 2025 average were largely absent in 2026.
Negotiating strength: sellers still getting full price
The sold-to-list ratio held at 100.2% both years, meaning the typical seller closed at or slightly above asking. The share of homes selling at or above list price jumped from 57% to 73%. Nearly three of every four July 2026 sales met or beat the asking price, and 9 of the 22 sales drew multiple offers. Well-prepared, correctly priced homes continue to command competitive terms.
The one figure that dipped: price per square foot
Median price per square foot slipped 3.0%, from $247.69 to $240.34. On the surface that looks like softening, but it is a composition shift, not a value decline. The median home sold in July 2026 was larger, 1,675 finished square feet versus 1,440 a year earlier. Buyers put their higher budgets toward more space, so total prices rose even as the per-foot figure eased. For sellers of larger homes, this is a tailwind. For sellers of compact homes, per-foot pricing still runs high, as the smallest homes in the dataset again posted some of the top per-foot numbers.
What this means for buyers
Expect competition and be ready to move. With 73% of homes selling at or above list and an 8-day average time to sale, the best-priced listings do not sit. Getting fully underwritten before you shop, and structuring a clean, strong offer, matters more than ever on the east side.
What this means for sellers
Demand is on your side. Homes are selling fast and near or above list price, and larger homes are capturing the year's biggest gains. Accurate pricing and strong presentation are what convert that demand into multiple offers rather than leaving money on the table.
Bottom line
July 2026 delivered higher prices, more volume, faster sales, and firm negotiating leverage for sellers across Madison's east side. The market is not just stable, it is advancing, and it rewards preparation on both sides of the transaction.
Data reflects closed single-family sales in Madison east-side areas E10 through E13 for July 2025 and July 2026, sourced from SCWMLS. Figures compiled by The Huemmer Home Team. For a property-specific valuation, contact Ryan at ryan@thhtrealty.com.
